Technical Marketing Analyst, Singapore


OANDA is looking for a technical marketer who loves combining their passion for new technology with effective communication channels to create world-leading engagement with their target audience. Reporting to the Senior Manager, Marketing Automation and Lifecycle, the Technical Marketing Analyst is responsible for planning, executing, and reporting on customer communications that delight our customers and deliver business value.

Based on customer and market insights you will build and support emails, landing pages, and other digital communications that drive revenue and increase our base of traders.  Working closely with global teams, you are self-motivated and challenge yourself to solve problems independently. This role may be based in Singapore or Toronto.


  • Support the global team building email campaigns and landing pages that drive results.
  • Drive email strategy with content, relevancy, smart segmentation and personalization to drive incremental revenue.
  • Develop and manage integrated acquisition programs comprised of campaign and trigger based emails.
  • Develop a campaign QA process to ensure accurate campaign execution
  • Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance focused on user engagement driving towards our KPIs.
  • Lead communication planning through the maintenance and management of an APAC communication calendar.
  • Act as project manager on programs to manage execution and deployment for timeliness, accuracy and effectiveness.
  • Develop weekly, monthly, and ad hoc reporting on email performance by program.
  • Analyze programs in detail to monitor performance and identify opportunities for improvement.

Required Skills and Experience:

  • Bachelor’s in business or equivalent marketing experience
  • Marketing automation platform experience (i.e. Marketo)
  • Salesforce experience an asset
  • Email and web development experience (HTML/CSS coding)
  • A highly detailed individual with the ability to multitask and adhere to deadlines while managing multiple projects
  • Positive attitude, flexible nature, thriving in a fast-paced, evolving environment
  • Working hour flexibility to support a global team
  • Mandarin or Cantonese fluency an asset